Principle 23: Substantially Reduce Sugary Beverages; Innovate Replacements

A drastic reduction in sugary beverages represents one of the biggest opportunities for foodservice operators to help reverse the global obesity and diabetes epidemics. Sugary beverages add no nutritional value and contribute negligible satiety. Yet they are a prime source of extra calories in the diet and a principal contributor to the development of type 2 diabetes, heart disease, and other chronic conditions.

Smaller portion sizes and less frequent consumption are steps in the right direction, but nowhere in foodservice is there a greater need for creative, “disruptive” innovation than in the challenge to replace current soda and sugary beverage formulations with more healthful options. Operators should diligently research, support, and promote the products of entrepreneurs and emerging and established brands that are rapidly developing beverage solutions in this important area.

Diet sodas and other diet beverages, though lower in calories, may reinforce an aggregate preference for sweet flavors, potentially driving down the appeal of vegetables and other healthy foods. As such, they should be consumed in smaller portions less frequently.